Inside the Red Cube: Rothko’s Seagram Paintings,
a case study of obsessive practice.
Response to The artist studio exhibition, Tate Modern 2018. (Visited 220318).

This post considers: Practice through historical research - The role of contextualising practice in the Laurentian Library and Rothko’s Seagram Mural Project, practice through performance  - the staging of the ‘room’ with scaffolding to get the space right, practice through communication - link with White Cube Thinking article, How to Exhibit Practice? The Narrative continues, new stories about the paintings.

Continuing from the post ‘White Cube Thinking, Rothko in his Seagram commission, was absorbed by and wanted to express the feeling of being in (time, space, memory, time-based, Decartian body in space, in the Ingold taskscape of the library) Michelangelo’s Laurentian Library (1525) – a Medici quattrocento building next to il Duomo in Florence. This library was purpose built for study, academia, grandeur and awe; it seems to me, built on the same grand scale as the high alter by Bernini at the Vatican. The size of them dwarfs the faithful by their giant proportions, just as the dimension of the Seagram Mural is oversized, immersive is a word Rothko a Russian (now part of Latvia) born American Painter from the Abstract expressionist movement.



The whole idea of blocking up the windows, as O’ Doherty (2000) comments on the white cube contemporary gallery space, is to create a rarefied atmosphere of the intelligencia, academia and preservation. In this arena by which to communicate practice, natural light is denied just as in the Laurentian Library, and this is one of the themes Rothko was trying to portray in this series of paintings.


The Laurentian Library is a veneration of the past, a cathedral to wealth and power in the form of the written word and books (privileging type, expensive education and literacy). Rothko’s paintings echo the emphasis of feeling, the Seagram Building a Modernist Medici monument. This was a new American temple to commerce, capitalism, new money, grand families, and idea of immortality. Interestingly Rothko never completed the commission, he made the paintings and then changed his mind and did not give them over to Seagram, Johnson or van de Rohe. Wonder what happened? Instead they were donated to the Tate. 



Sitting in the Rothko room I am in a different white cube space, a deliberately ‘compact and oppressive space’, the blurb on the wall reminds us (the wall which by the way is cadmium yellow). The specific dimensions create a suffocating presence. The original nine paintings on every wall in the room, huge in scale and dimension, Rothko wanted the viewer to have an immersive experience. The reds and maroons redolent of the Minoan palace of Knossos on Crete where the hot scarlet walls are a backdrop for live and roiling botanical frescos coupled with acrobatic bull dancers and bare chested snake grappling priestesses. Religious ecstasy, and a collision with the sublime in a hypnagogic state, is this what Rothko was trying to induce? Intriguing triangles of connection drawn in my head. Some with dotted lines some with coloured lines, solid lines, intersecting connecting subjects and images and place and thoughts. Some of them golden.


Paintings imaginatively named, Maroon on Black, Red on Maroon, all executed in 1958-9.  On the cusp of post modernism, on the cusp of the decade, on the cusp of prosperity in a post war era, American dominance globally, monetarily, was paramount, the power had shifted from ‘old’ broken post war Europe to the New World Order.




The paintings in oxblood, maroon and blood red. Making the viewer feel, as the information puts it ‘trapped’ – imprisoned by art, by the visual, arrested, calling the colour ‘brick’ and using the phrase ‘bricked up’,  “all they can do is butt their heads against the wall forever” Rothko states, the muted lighting and closed eyelid red give a feeling of being buried alive. The four Seasons restaurant in the 1950s Seagram building on Park Avenue where the paintings were originally destined for, was the antithesis of the white cube or the feeling of being ‘bricked up’. All glass and light and plants, airy high ceilings, open plan booths.


Rothko built a mock-up in scaffolding of the Four Seasons space in an unused school gymnasium where he could simulate the proportions of the private dining area. I like the idea that he was rehearsing the space like a dancer or an actor – working in the foot print of the area specifying the context of his practice, he never finalised the schema or fixed order for the paintings. The Seagram building, epitome of modernism and technology, and advances of the 1950’s – the restaurant, the Four Seasons making the outside inside and the inside outside (opposite to the white cube which demands that all the art be inside and all the nature and world outside – maybe even all the people on the outside). Here in this room, in the Tate Modern the Rothko paintings are divorced from the restaurant that that they were intended for but never actually reached.


Black on maroon 1958; the shine on the surface or the blending of paint – ‘demanding complete absorption’ but like the library – the blinds are not are not usually the main attraction. Smells of boy-deodorant and perfumed college girls shuffling past in this especially constructed space – specified by Rothko – has many associations for me.

At age of 18months I moved to Cliff Road with my parents, a new start from mums back recovery, more room to move around in – or fill up. Inside the Victorian house once owned by Atkinson Grimshaw, painted in the 1960s was this exact colour of Rothko womb-blood colour. As a child the moving day was a big moment, wandering in these vast spaces of the new house, empty as yet of furniture with the overpowering and intense colour schemes, overpowering reds and maroons and purples. The memory of the empty house filled with the immersive colourscapes now are redolent of the Rothko gallery – the red cube.

Sitting in the Seagram Mural room, this set of paintings  became my child hood home, and transforms again into a the Laurentian Library – stuffy – hot – stultifying atmosphere of a library in the summer with bricked up windows. Learning practice – slow crafting, and stillness, that is what libraries mean to me, hours sliding by. In the library there is much to be felt, smelt, heard, seen and touched in this place, it would be an interesting idea to re-curate these paintings in a local library or even in the Laurentian library.  A recent play also re-curates Rothko and his paintings in a stage play by John Logan (2009) called ‘Red’, it discusses the tension between commerce and creation. The central action is around the creation of the Seagram Murals, the process and decision making in the studio, in order to paint the abstract paintings. The practice of being an artist.



Rothko’s painting practice can be contextualised linking his 1958 Seagram Murals to a Florentine Renaissance. He emulates the feeling of being in a library, the windows closed and blinds pulled down against the sun. Each painting in the series is a vertical or horizontal, soft edged rectangle, light diffusing from under and round the edge of blinds creating dark silhouettes and tonally analogous colours in a hot palate.  The images would not exist without this contextualisation, this research into a historical building and all it may mean politically, psychologically and emotionally. Rothko has a vision of the library room and decides to recreate the feeling of space and memory so that the paintings are arranged like a stage set, echoing the feeling of being in Florence at the Laurentian.


An interesting addendum is the addition Vladimir Umanets gave to Black on Maroon 1958. In 2015 he casually went up to the painting on display in the Tate and wrote with black ink in the corner of the painting. It said “A potential piece of yellowism.” Thinking about narrativity, this act is now part of the story of the canvas. Paintings even very abstract ones like the Seagram Murals have an implied narrative content, the deep pools of red and maroon also invite the viewer to project something of their own story onto the reflective, dream-like surface of the painting. 

The image also contains the memory and history of the artist, their intention, who bought it, where was it hung, who was it passed to. During communist rule post WW2 the people of Albania were not allowed to go to church, synagogue or Orthodox Church. Whilst in Albania doing aid-work I met a man who had buried pictures and statues from the Catholic Church under his house to avoid them being destroyed, if he had been caught he would certainly have been arrested. These items now replaced in the partially destroyed church have layers of narrative attached to them. Just like the Rothko canvas, the Yellowism incident adds to its value, adds to its public interest, and it is now a collaborative work. The practice of a dead painter is responded to by a contemporary artist. 

There is a precedent for this kind of work, Robert Rauschenberg in 1953 bought a Willem De Kooning drawing and rubbed it out with an eraser. Ai WeiWei bought ancient Chinese vases and filmed himself smashing and destroying it or dunking it in candy coloured paint. Unfortunately Umanets did not own the Rothko he was ‘collaborating’ on and so ended up with a two year prison sentence, which is another element of the story of ‘Black on Maroon’ 1958. 

O’Doherty, B., (2000) Inside the White Cube: The Ideology of the Gallery Space, Expanded Edition, London, University of California Press.

exhibition seen 22/03/18, Curated by Helen Sainsbury
https://4wallsblg.wordpress.com/2015/01/14/restoring-the-graffitied-rothko-in-conversation-with-dr-bronwyn-ormsby-conservation-scientist-tate/, Restoring the Graffitied Rothko: In Conversation with Dr. Bronwyn Ormsby, Conservation Scientist, Tate. JANUARY 14, 2015 ~ 4WALLSBLG, accessed 24 March 2018.
Bernstien, F. A., 2013, Design Doyenne, WM Magazine, May 1, 2013 12:00 am
Keyes, B., (2015) EXPLORING THE TENSION BETWEEN COMMERCE AND CREATION, ‘RED’ OPENS FRIDAY AT PORTLAND STAGE,
Maine Today online magazine, Posted: March 25, 2015,  http://mainetoday.com/theater/exploring-the-tension-between-commerce-and-creation-red-opens-friday-at-portland-stage/, accessed 31 March 2018

Image: Rothko, untitled, section 2, 1959
Image: Laurentian Library Florence
Image: Ludwig Mies van der Rohe and Phyllis Lambert with the model for the Seagram Building, New York, 1955.
image: maquette by Rothko of possible hanging schema.
Image: Seagram Murals Tate Modern
Image: Four Seasons 1950's
Image: Black on Maroon, 1958
Image: Stage set from 'Red' play
Image: Rothko graffiti. 


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